It’s a 25 hour full coverage foundation with a comfort serum that provides a lasting finishThe formula blends seamlessly into your skin to help hide dark circles and imperfectionsA skin-friendly comfort serum gives instant hydrationSweat-proof and transfer-proof for flawless coverageSPF 20 formula with Vitamin EWant the London look? Rimmel Londons Lasting Finish 25 Hour Foundation with Comfort Serum gives you a perfect complexion that feels great and stays put from morning to night. It blends seamlessly and instantly into your skin to conceal dark circles and imperfections. The Foundation stays flawless for up to 25 hours even in heat and humidity to give you lasting confidence. The skin-friendly comfort serum delivers instant hydration and added Vitamin E helps provide additional skin protection from free radicals. Rimmel London’s Lasting Finish 25 Hour Foundation in True Ivory is the perfect base for the rest of your makeup. Use it to achieve a flawless complexion and even out your skin tone. Apply a small amount and use a beauty blender or a brush to sheer it out or build it up. The coverage is medium to full and sets beautifully without budging. The foundation is even waterproof so you can wear it out in the rain. A must-have in every girl’s makeup bag of tricks and a great gift for someone close to you. Rimmel London is an inner confidence for a look that is always cool and irreverent. It is constantly evolving and never predictable. It is young and urban. Eclectic and edgy. Rimmel is expression with no rules. It is real. It is accessible. It is today. Live the London look!